Why do I continue to only drive a Peugeot and miss my red 306?
Why do I buy Bensimon sneakers again and again?
Why do I only buy Apple for my work tools or go by their recommendations?
Why do I LOVE having a Kitchen Aid mixer even though I only make crepes with it?
The answers all lie in LOVEMARKS: The Future Beyond Brands
and the follow up book The Lovemark Effect as shown above
Thank goodness someone out there understands....